save the vinyl !
von /the weekender!
Vinyl records are just a small scratch on the surface when it comes to total album sales–only about 0.2%, compared to 10% for digital downloads and 89.7% for CDs, according to Nielsen SoundScan–but these numbers may underrepresent the vinyl trend since they don`t always include sales at smaller indie shops where vinyl does best. Still, 990,000 vinyl albums were sold in 2007, up 15.4% from the 858,000 units bought in 2006. Mike Dreese, CEO of Newbury Comics, a New England chain of independent music retailers that sells LPs and CDs, says his vinyl sales were up 37% last year, and Patrick Amory, general manager of indie label Matador Records, whose artists include Cat Power and the New Pornographers, claims, „We can`t keep up with the demand.“
Big players are starting to take notice too. „It`s not a significant part of our business, but there is enough there for me to take someone and have half their time devoted to making vinyl a real business,“ says John Esposito, president and CEO of WEA Corp., the U.S. distribution company of Warner Music Group, which posted a 30% increase in LP sales last year. In October, Amazon.com introduced a vinyl-only store and increased its selection to 150,000 titles across 20 genres. Its biggest sellers? Alternative rock, followed by classic rock albums.